Arizona Extreme Energy ShotI've always felt that energy drinks need to be extreme. Putting yellow and black caution marks on the can is a great start for conveying that concept. Though it doesn't exactly work on the Arizona Extreme Energy can. The stripes are just a little too much here and are broken up by the big logo so that it ends up looking more like a yellow tiger than a big warning sign. I understand Arizona wants their logo on the can but couldn't they have just spiffed it up a bit so it was a little more edgy or come up with a subbrand like Hansens did with Monster? The can is the classic 16 oz. size and does feel intimidating before drinking.
The drink itself looks very similar to Lost 5-0 though maybe lighter in color it's more yellow that deep orange. It's a sweeter, less pulpy version of Orangina. Arizona Extreme Energy Shot is not very sour and has strong carbonation that gives it a mineral quality. No single juice flavor stands out but there definitely seems to be orange and pear with a tiny bit of mango. There is a noticeable honey flavor that is nice on the aftertaste. The Orangina comparison holds pretty well making this a beverage you'll drink for enjoyment but not one you're going to reach for as a thirst quencher. It's probably a pretty good one for women and would be a decent but not great mixer though it does have milk thistle to prevent hangovers. If you like the juicy ones but think they're too thick this might be a good one to try. It's worlds better than their Rx Energy Tonic and goes down much easier than the Diet Green Tea Energy.
While I don't think you could actually shoot such a big can of Arizona Energy SHOT, it does pack a pretty good punch. There's 2000 mg taurine, and what I also like is that they give a full listing of the amounts of all energy ingredients. Those guys know how important the ingredients are not just the lip service of being an energy drink. In addition to taurine there's sucrose, HFCS, orange honey, D-ribose, L-carnitine, guarana, inositol, ginseng, caffeine, glucuronolactone, Vitamin C, beta carotene, milk thistle, gum acacia, B Vitamins and 10% juice from pear, apple and peach juices, mango puree. I feel like someone opened the medicine cabinet and just dumped whatever vitamins they could find into this. And that's fine by me! I think this is a kickass product that with a little better can could be a real go to drink.
Friday, August 29, 2008
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