Olé, Olé. It's a familiar soccer chant meaning "let's go". In my mind symbolizes victory and is perfect for an energy drink. Olé Energy Drink brings the concept to the energy market with a drink designed to be victorious over fatigue. Olé brings the familiar ADX7 energy boosting technology to their energy drink. ADX7 is a mix of adaptogenic herbs designed to improve performance, help with stress, and stimulate the metabolism all with no crash. I really like the can for Olé which is simple, but good looking and powerful. Anytime you go simple with black and red, odds are it is going to look clean and sleek.
Olé Energy looks like a Red Bull Clone, but is anything but. Olé gets some major props for coming up with a unique flavor that has never been done before. The flavor is rich orange with notes of lemon. I like how the flavor stays rich, but shallow by not penetrating with an over tartness. Instead there is a sour aspect to it that stays on the tip of your tongue. Overlaid with the orange is a back note of peach and a little apricot that add some complexity. The sweetness is mild, but adds some minerality to the flavor to leave a clean feeling on your palette. No bitterness or crazy flavors here.
In my past experiences I have not had great energy boosts from ADX7, but for some reason this time was different. Olé Energy Drink kicked in with a powerful boost and lived up to its promises with no crash. I liked the adaptogenic boost which to me feels very different than the other energy rushes I have had. It's more balanced and less extreme although still strong. Olé Energy accomplishes this with the following ingredients: eleuthero, schizandra, aralia mashurica, rhaponticum carthamoides, rhodiola rosea, B Vitamin Complex, L-carnitine, L-glutamine, taurine, glucuronolactone, caffeine, and electrolytes. This is a great energy drink from concept to execution and has well earned the name Olé.
Saturday, September 27, 2008
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